Bit Tiger Website Redesign
Boost converstion for online professional training
Product Design Contractor | Website
About The Client
BitTiger is a project-based education site helping software engineers stay up-to-date on the latest technology through hands on practice.
Redesign their online learning website with specific business goals as shown below.
The Marketing Landing Page:
- Introduce course categories to users
- Guide users to browse courses or programs
- Explain what services BitTiger provides
- Increase BitTiger course sign up rate
- Help build BitTiger’s credibility
Course Catogory Page:
- Under each category, users should be able to easily browse the upcoming courses
- View course details and descriptions
- Select courses they want to learn and continue to sign up for trial lesson or sign up the course
Course Details Page:
- Introduce major information for users in order to decide if it is the right course to take. Information includes: course objectives, content, syllabus, instructors, duration, tuition, frequency, resources, intensity, and so on.
- Help users sign up the trial lesson, and eventually purchase the course
Solution Discovery Process
In the redesign process, I interviewed many target users from BitTiger Wechat group and collected valuable information and suggestions. Based on the infomation, I consolidated the users into 3 key personas.
Based on lots of personas and research, I mainly applied the following solutions in the new design:
- Strengthen the business goal of marketing page and the inner pages. Guide users to browse courses, sign up trial lesson, and leave their contact information
- Simplify navigation tab and make it straightforward and intuitive
- Build BitTiger credibility and brand awareness as an online learning platform